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I have just about had
it with all these television and movie celebrities
turned ''food authorities''. Does everybody and
their brother have to write a cook book? We have
some very decent chefs who would contribute
volumes in the way of having something published,
having a product marketed, educating consumers,
but can they walk right out and get picked up by a
publisher? All of a sudden a movie star makes a
vinaigrette and it's on every supermarket shelf,
another puts a little olive oil on some pasta, has
a nutritionist say," This is good," and WHAM O, a
cook book! A talk show host has a cook book out
with his mom's recipes and he won't even let a
Chef get through an entire presentation on his
show with out making a fiasco of it!
Look,
what credibility would Emeril Lagasse have in
writing a book about the performing arts? Just
because we see his face on TV does that make him
an authority on acting? I know, I know, the celebs
are in the spot light and their faces sell books
but have they been through the trenches? Have they
worked a thirteen hour shift for minute pay for
the love of the trade and the desire to learn? Or
are they at least educated culinarians? It's like
when Michael Jordan left basket ball and
immediately got a base ball contract. Granted he
dropped from the majors to the minors, but would
he even have gotten that if he wasn't Michael
Jordan? Some of the guys who broke their backs to
get into the minors were kind of put off by this.
Nothing against Mr. Jordan, it took a lot of heart
to do what he did, but you can imagine how the
guys who worked all their lives just to play minor
league ball must have felt at Michael's fanfare.
The point I'm trying to make is that what's
selling these cook books is celebrity fan fare,
which to a culinarian may not be fan fair, if you
get what I'm saying.
OK, here's the
proposal, for these celeb guys to write a cook
book, which I'm not necessarily against the idea
per say, they would first have to go through an
apprenticeship, not a 2 day stage at Charlie
Trotter's, a real apprenticeship from the ground
up, peeling potatoes, turning vegetables, doing
the mis en place for the saucier at a big hotel,
setting plates for the egg man at breakfast,
garnishing the entrees for the sauté'' man on the
hot line. Until they get that little yellow
callous at the base of their index finger they
shouldn't be even be considered by a publisher!
When they have felt the aching bones from standing
all night, when they have sweat off 30lbs. on the
"Mesquite Broiler Weight Loss Program", when they
can pump out 100 beautifully executed entrees on a
busy night, really when they can contribute more
than a novelty and at least be considered by
culinarians as fellow culinarians, then, maybe
I'll consider buying the book!
But, hey,
I'm writing this article and I'm not a journalist,
so what do I know? Happy cooking everyone! (Yes,
even you Oprah.)
John
Paul
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